2023

National Park Posters

This project focused on designing a triptych of posters for three national parks connected by a unifying visual theme. The challenge was to create a cohesive series in which each poster could function independently while also contributing to a larger, unified system when displayed together.

To achieve this balance, I developed a consistent visual language that carried across all three designs while allowing each park’s unique landscape and character to remain distinct. Careful attention was given to composition, color, typography, and imagery to ensure that the posters felt connected without becoming repetitive.

In addition to the poster series, I designed a custom set of icons that appeared throughout each piece. These icons served both a functional and visual role, reinforcing the identity of the series and creating a recognizable system that tied the posters together.

This project strengthened my understanding of systems-based design, visual consistency, and creating scalable assets that can be applied across multiple formats while maintaining a cohesive brand experience.